I have been updating my various tutoring accounts in anticipation of attracting some new students. One element of that has been checking the ‘going rates’ for tutors in my field. It appears that covid has brought an influx of new tutors into the market, and they charge much less than I do. That gave me pause for thought: should I cut my rates to compete? As soon as I asked that question, another one immediately came to mind: should you be looking for a tutor based on their hourly rate or to achieve the outcome you desire? That gave me my answer: I offer a quality tutoring experience and I am worth the rate I charge for that. I might get less students as a result, but those that do find me will be motivated to work and eager to succeed. Those are the students I want to work with. “Others need not apply” as they say.